Enterprise SEO
Expanding non-branded visibility with structured IA, smarter linking, and on-page quality at enterprise scale.
AI · Automation · Growth
AI expert & Founder of Ravinaro
Built and maintained by me. I iterate continuously and keep client work discreet—shipping production-ready systems with care and speed.
Open to global rolesDubai & US licensedOnsite · Remote · HybridAvailability: immediate
Where I Add Momentum
E-commerce growth
Optimizing search-to-shelf journeys—taxonomy, PLP/PDP enhancements, and merchandising—that boost conversion and lifetime value.
Website development
Partnering with engineering to ship faster pages, structured data, and resilient UX using Next.js, Tailwind, Motion, and GSAP.
AI & automation
Turning repetitive marketing operations into reliable, measurable workflows—briefs, QA, reporting—that save time and reduce errors.
Selected Results
+22% YoY
organic sessions across 208+ Hyatt hotels in EAME
+28% sessions / +18% CTR
from multi-market landing frameworks
+17–21%
more local discovery actions through listings hygiene
40+ qualified leads
in 60 days at/below target CPL via Google & Meta Ads
12+ hours saved weekly
and ~30% faster publishing with AI content + QA agents
+45% organic traffic
in 11 months, 15+ first-page rankings (8 Top-3), inbound leads +35%, form completions +9%
Services Snapshot
Enterprise SEO program
- International technical audits & scalable frameworks
- Stakeholder enablement & playbooks
- Content velocity planning
E-commerce search & browse
- Taxonomy and navigation optimization
- PDP/PLP enhancements (copy, schema, media)
- Merchandising insights from behavioral data
Dev & performance
- Core Web Vitals sprints (LCP, CLS, INP)
- Schema & data layer instrumentation
- Design-system collaboration
AI & ops acceleration
- Prompt + policy documentation
- QA & monitoring loops for offers and content
- Automation playbooks with OpenAI, n8n, and Make
How I Work
Discovery
Align on business goals, constraints, and current stack.
Audit & Plan
Turn problems into prioritized, testable workstreams.
Execution
Lead cross-functional implementation with clear owners and timelines.
Measure & Iterate
Review performance and evolve playbooks around revenue impact.
Featured Case Study
Scaling Multi-Market SEO Across 208+ Hotels (EAME · EN/DE/FR/ES/AR)
Challenge: Hyatt’s EAME region portfolio (208+ hotels) faced fragmented visibility. High-intent search traffic was leaking due to inconsistent localization and incomplete interlinking. Many new hotel launches required SEO-ready content and structured workflows to avoid delays.
My Approach:
- Built and deployed a unified SEO blueprint covering information architecture, hreflang, structured metadata, and interlinking across five languages (EN, DE, FR, ES, AR).
- Designed multi-market landing frameworks (e.g., Weekend Getaways Europe, Unique Suites, Destination by Hyatt) with reusable components that localized fast while preserving brand voice.
- Created and published content using AI-assisted drafts aligned with Hyatt’s branding guidelines, cutting turnaround ~30% while ensuring human QA for brand tone.
- Implemented listings hygiene SOPs across Google, Apple, and Bing, stabilizing 1K+ profiles with aligned amenities, categories, and fact sheets.
- Coordinated cross-functional rollouts (distribution, translation, analytics) and ran validation cycles post-go-live to confirm indexing, surfacing, and interlinking.
Outcome:
- +22% YoY organic growth across the region, driven by expanded non-branded visibility and stronger technical foundations.
- +28% sessions / +18% CTR from the new multi-market landing frameworks.
- +17–21% lift in local discovery actions via improved listings accuracy.
- Faster go-live cycles for new hotels (SEO content + listings live at launch, no lag).
Highlights
Multi-market landing pages
Lifted engagement (+28% sessions, +18% CTR).
Local listings hygiene
Stabilized 1K+ profiles, improving discovery and calls.
Promo opportunity mapping
Connected promo logic to search trends, surfacing offers at conversion peaks.
Skills & Tools
SEO
- SEO Keyword Research
- GEO Questions Research
- On Page SEO & GEO optimization
- Off Page Optimization (Backlinks)
- International content ops
- Technical diagnostics
Analytics
- GA4
- Adobe Analytics
- Botify
- GSC
- Looker Studio
- Experiment readouts
AI & Build
- LLM API implementation
- n8n, Make & Zapier workflow automation
- AI agent building
- Prompt engineering
- Low-code prototyping
Web Development & E-commerce
- Next.js
- Tailwind
- Motion
- GSAP ScrollTrigger
- Three.js
- CSS scroll timelines
- Wix
- Shopify
- WordPress
- Adobe Experience Manager (AEM)
AI Demos
Content Brief Assistant
Generates localized briefs aligned to search demand, cutting research time by 30%.
Listings QA Checker
Flags missing categories, media, and attributes across marketplaces.
Offer Page QA Bot
Automates regression checks for promo pages before release.
Resume Snapshot
- Scaled SEO for 208+ hospitality brands (+22% YoY organic growth)
- Improved category & PLP conversion with first-party signals
- Built AI workflows that saved 12+ hours/week and sped publishing by ~30%
- Led governance programs across EAME franchise markets
Dubai · Open to onsite/remote/hybrid · Availability: immediate
Growth Intelligence Briefings
AI Automation
Read The AI Commerce Intelligence LoopThe AI Commerce Intelligence Loop
A field-tested operating model for wiring customer signals, merchandising, and generative copilots into one compounding flywheel.
Enterprise SEO
Read Hospitality Market-Share SEO SystemsHospitality Market-Share SEO Systems
How to orchestrate local relevance and technical governance across 40+ markets without throttling franchise speed.
Operational Excellence
Read The Marketing Ops Autonomy PlaybookThe Marketing Ops Autonomy Playbook
Automation patterns that erase handoffs between SEO, engineering, and analytics so teams ship faster with fewer errors.
Let's talk
If you're hiring for e-commerce, SEO, or marketing automation, I'd love to compare roadmaps.